Want to have your product featured in a national magazine?    read on....

Wouldn't you love to see your product featured in a big consumer magazine or newspaper?  Imagine having your product imagery used in a parenting feature reaching thousands of potential customers.  Just how do people get their products in the press?

Julie Sherwood runs www.getinthepress.com a budget-friendly PR company aimed primarily at Mumpreneurs.    Julie works to get your business in the press – raising the profile of your business.  Here she shares some tips so you can learn the tricks of PR yourself.    In this news series, Julie will be revealing PR secrets to help you enhance your business so that you can Get In The Press.

Understanding what PR is

To work on  your own PR you need to understand how the world of PR works.   It's imperative to acknowledge that journalists need people to supply them with news on new products, trends, quotes and imagery.  So your aim is to build up a relationship with journalists on your target magazines/newspapers, and tell them all about your business in a way that is news-worthy.

What you'll need:

• A thorough understanding of your target market
  
  
• A list of magazines/newspapers you'd love to see your product in
  
  
• Hooks to interest the reader – using trends, statistics to back up your theory
  
  
• A press release to send to your editorial contacts
  
  
• And of course – most importantly,  you'll need all those journalists details to distribute your press release to

Journalists, like all of us, are busy people.  They can't keep track of all the new trends, statistics, products on the market.  But you can make their life easier by letting them know.  If you can find a news-worthy hook for your product, then tell the press about it.

Think about all the publications in a particular field, and the amount of pages that need to be filled with editorial each day, each week, each month.

Get your contacts sorted

Ensuring you have the right contacts for your magazines is a fantastic investment for your business.  You can search on-line, through the magazines or purchase a bespoke database so you have all the details to keep – a great investment for your business.

Maintaining Relationships.

To be good at PR you need to be good at maintaining relationships with journalists.  Many products are featured purely because of the connections people have.   Send out regular news, be willing to help and provide statistics or research and your business will soon be gracing the pages of your dream publication.


Julie Sherwood offers budget-friendly PR Packages to help build your business profile.  She will work with you, representing your company and getting your name out there in the press. She has secured coverage for clients in most national newspapers including The Guardian, The Sun, The Sunday Express, national parenting magazines and consumer magazines such as Prima Baby, Woman's Own and Top Sante.

If you have a PR question then please email: julie@getinthepress.com or follow Julie on Twitter @getinthepress.