With so much choice out there, how do high street buyers make their buying decisions? How can you ensure that your product is chosen from the thousands that are pitched to them each year? And if you are lucky enough to be granted space on their shelves, how do you ensure that you keep it?

1 – Ensure you have a strong brand.
When you are trying to bring your product to market, you will be seen immediately beside your biggest competition so you need to stand out as much as possible. Think like a consumer; what sort of packaging appeals to you? What kind of branding do you like? Take a look at the branding of other similar products and see what they all have in common and use this knowledge to your advantage. Most importantly, make sure that it is clear to potential purchasers what your product is and what it does!

PR, Marketing and Branding

I have over 13 years of Marketing & PR experience working with a number of small and large companies in different industries. My career began at a multimedia software publishing company in Paris in 1997 and then a real estate management company in Washington DC. In London my positions covered campaign management and communications roles in a number of industries including education, food retail, men’s fashion, office design & build and outdoor/adventure sports products. I am also actively involved in many areas of the Chartered Institute of Marketing, including the popular Women In Marketing group running a series of events and awards celebrating the success of women in marketing and men who market to women.

After many life-changing events including the birth of my first child I decided to start something for myself, and where better to start than with something I was experienced in and still very passionate about. Hence the birth of GreenBean Marketing in 2008 offering affordable marketing and branding advice and services to start ups as well as SMEs. Since setting up GreenBean Marketing I have worked with and helped launch a number of businesses including: a company supplying multicultural toys and learning aids to schools and nurseries; an innovative desserts manufacturer; a mental healthcare company; a conference production company and a supplier of executive training programmes.

As a business mum myself with two young boys I'm well aware of the many challenges that face business mums. As well as being passionate about my profession, really enjoy helping mums succeed in their business aspirations. I aim to provide flexible, affordable and straightforward marketing advice and services you can run with and grow your business.

I also run Motivating Mum Events in the Wimbledon & Wandsworth area

www.greenbeanmarketing.co.uk : andrea@greenbeanmarketing.co.uk

You can connect with me on:
www.twitter.com/andreaopoku
http://uk.linkedin.com/in/andreaopoku
http://www.facebook.com/GreenBeanMarketing

Want to have your product featured in a national magazine?    read on....

Wouldn't you love to see your product featured in a big consumer magazine or newspaper?  Imagine having your product imagery used in a parenting feature reaching thousands of potential customers.  Just how do people get their products in the press?

Julie Sherwood runs www.getinthepress.com a budget-friendly PR company aimed primarily at Mumpreneurs.    Julie works to get your business in the press – raising the profile of your business.  Here she shares some tips so you can learn the tricks of PR yourself.    In this news series, Julie will be revealing PR secrets to help you enhance your business so that you can Get In The Press.