PR, Marketing and Branding

I have over 13 years of Marketing & PR experience working with a number of small and large companies in different industries. My career began at a multimedia software publishing company in Paris in 1997 and then a real estate management company in Washington DC. In London my positions covered campaign management and communications roles in a number of industries including education, food retail, men’s fashion, office design & build and outdoor/adventure sports products. I am also actively involved in many areas of the Chartered Institute of Marketing, including the popular Women In Marketing group running a series of events and awards celebrating the success of women in marketing and men who market to women.

After many life-changing events including the birth of my first child I decided to start something for myself, and where better to start than with something I was experienced in and still very passionate about. Hence the birth of GreenBean Marketing in 2008 offering affordable marketing and branding advice and services to start ups as well as SMEs. Since setting up GreenBean Marketing I have worked with and helped launch a number of businesses including: a company supplying multicultural toys and learning aids to schools and nurseries; an innovative desserts manufacturer; a mental healthcare company; a conference production company and a supplier of executive training programmes.

As a business mum myself with two young boys I'm well aware of the many challenges that face business mums. As well as being passionate about my profession, really enjoy helping mums succeed in their business aspirations. I aim to provide flexible, affordable and straightforward marketing advice and services you can run with and grow your business.

I also run Motivating Mum Events in the Wimbledon & Wandsworth area

www.greenbeanmarketing.co.uk : andrea@greenbeanmarketing.co.uk

You can connect with me on:
www.twitter.com/andreaopoku
http://uk.linkedin.com/in/andreaopoku
http://www.facebook.com/GreenBeanMarketing

How do you begin writing a Press Release, what story should you tell to attract readers and journalists to keep talking about you?

It's time to put your creative hat on to think about angles you could use. The idea is you want to position yourself as an expert in your field, that you know what you are talking about and your business is worth writing about.

Here are some more great tips for targeting your press release, from Julie Sherwood of Get In the Press.  You can see previous articles written by Julie here.