Name:	Sally Preston
	Location:	Buckinghamshire
	Business:	Babylicious
	Description:	An innovative baby & toddler food business with 2 pioneering brands in baby and toddler food, Babylicious and Kiddylicious.
	Website:	www.babylicious.co.uk

Bio

Sally Preston, founder and Managing Director of Babylicious Ltd, has over 22 years experience within the food retail & manufacturing sector, most notably 11 years with Marks and Spencer.  During her time there she was heavily involved in developing the reputation of M&S prepared foods as world-class leaders.

In 1999 Sally left M&S to set up her own Food Technology Consultancy, ‘Food Solutions’, working for a number of well known clients.  As a member of the Institute of Food Science and Technology (IFST) and the mother of two young children, Sally, aged 45 was highly qualified for her new role as the founder and Managing Director of Babylicious Ltd.  

Today, Babylicious is the biggest manufacturer of frozen baby food in Europe with discussions taking place to introduce the brand to parents across the globe.

Babylicious has scooped a number of impressive national and international awards including the top prize at the HSBC ‘Start up Stars’ Award, for ‘Best New Business’, an IGD award for ‘Outstanding Small Business’, Sage and Daily Telegraph Business Award for ‘Best New Business’ in addition to being a finalist in both the Ernst & Young and London Chamber of Commerce new Entrepreneurs category.

In June 2005, Kiddylicious was launched a follow on range of frozen meals for toddlers and ‘little people’. Babylicious and Kiddylicious are now sold from selected retailers across the country including Asda, Waitrose and online with Ocado. Kiddylicious fruit snacks were launched in 2009 and re now sold in Tesco, Morrison’s, Asda and Ocado.

Availability

Sally has donated two sessions for the Mentoring Mum launch available to book on March 15, 2010 from 11am.